Amazon: Code.org,
Los Angeles, Remote

Problem: Code.org’s Computer Science Fundamentals platform is experiencing declining student retention and reduced new teacher adoption, despite rising interest in online coding education and gamified learning. How might we design

Engaging, gamified experiences that boost student participation and support teacher adoption throughout the CSF learning journey.

Solution: Eight research methods informed the creation of 7 user personas and corresponding journey maps, pinpointing key pain points and areas for improvement. By mapping the optimal points for design changes and gamification features, we made targeted recommendations to enhance engagement, retention, and performance at critical stages of the learning journey.