Amazon: Goodreads,
Los Angeles, Remote

Problem: Despite Goodreads’ goal of being the ultimate tool for readers, users have increasingly voiced frustration over its outdated and unintuitive interface. Recent complaints highlight poor usability and limited customization, prompting a growing demand for a meaningful redesign. How might we develop:

A meaningfully-personalized Goodreads experience focused on book discovery, expression, and long-term engagement?

Solution: Through heuristic evaluation, competitive analysis, and user testing, the team identified major usability issues and prioritized new features based on user demand. Mood Ratings, AI Recommendations, and Private Book Lists were shown to significantly improve satisfaction and usability. As a result, the team proposed a phased implementation plan—starting with Mood Ratings—to enhance personalization, boost engagement, and strengthen Goodreads’ market position.