Planned Parenthood of Greater New York (PPGNY),
New York City, NY

Problem: Planned Parenthood of Greater New York (PPGNY) tasked the team with developing a set of wayfinding standards for five new health centers across NYC. Given the sensitive nature of reproductive health services, the system needed to prioritize patient confidentiality, support diverse communities, and reduce anxiety through inclusive, accessible design. How might we create

A wayfinding system that supports privacy, reduces anxiety, and reflects the cultural and linguistic diversity of patients across 3 locations.

Solution: A comprehensive wayfinding system that responds to both shared and site-specific needs. Drawing from site observations and a Language and Iconography Study, they developed multilingual “Welcome Disks,” a flexible, privacy-first room numbering system, and signage strategies that avoid clinical terminology. Collaborating with architects, the team incorporated halo lighting and branded color cues to enhance orientation. Successfully implemented in Brooklyn (2021) and the Bronx (2022), the system supports patient dignity while ensuring clarity, inclusivity, and spatial coherence across expanding locations.