Wonderfold,
New York City

Problem: As a broke designer with limited time and resources, I wanted to improve my drawing and design thinking skills while raising money for homeless women and families in NYC. Without funds to donate directly, I needed a creative, cost-effective way to make a meaningful impact. How might I develop

A lucrative product that leverages my design skills and online community to raise money for women experiencing homelessness in time for the holiday season.

Solution: I designed and sold a series of non-denominational, limited-edition holiday greeting cards through Instagram, using humor and behind-the-scenes content to engage my audience and drive sales. The cards were intentionally crafted to feel timeless, inclusive, and worth the purchase. In total, I sold 304 cards, raised $2,871, and donated $2,002—more than doubling my goal. The project allowed me to practice and showcase my design skills while building a community of people who were proud to give back.