Starting from a blank slate, Muttual is an identity development process that started with understanding branding at a foundations level and expanded into a corporate identity that supports its theoretical values. Muttual aims to articulate a dependable, trustworthy and honest voice through its language and visual identity.
Corporate identity | branding
Muttual is a community focused group at the core that fosters local and symbiotic relationships.
Through facilitating dog walking services, this company makes matches within a network of dogs owners and walkers to culture a trusting and supportive neighbourhood collective.
The name Muttual plays off the canine subject and the company interest in mutual benefit.